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We are a full service insurance agency. We were founded on a philosophy of personal, professional service.

Located in the heart of downtown Rockford, IL

Established in 1951, Broadmoor Agency Inc. was founded on the principle of offering our clients personal, professional service every time. Since then, we have expanded into a full-service agency with 21 insurance specialists serving over 20,000 individuals and families and 5,000 businesses in Northern Illinois and Southern Wisconsin.

As a full-service agency, we handle all lines of insurance. We've also developed a specialty in the fields of manufacturing, construction and service-related business insurance to help you with your business ventures and protection.

All of our representatives are equipped to respond to your needs with quick and creative solutions to provide you with the best protection plan available. With our fully automated office system, our representatives are able to stay current on new programs, offerings and techniques that can reduce your costs and enhance your protection from loss.

Since 1951, our agents have been finding the best policies at the best prices to give you the coverage you need.

Whether you want to make sure your home is protected or you need to find an affordable benefits package for your employees, you won’t regret choosing Broadmoor Agency to handle your insurance needs. Our agents are knowledgeable about the insurance industry and take the time to explain every aspect of your policy.

For over 60 years our agents have been assisting Northern Illinois and Southern Wisconsin residents with both commercial and personal policies. Broadmoor Agency will lay out a variety of plans and help you choose the best one for you. We’ll listen to your needs and come up with innovative solutions to protect your valuable property and provide benefits for your employees.

Due to being locally owned and operated, giving back to local charities is important to Broadmoor Insurance Agency.

Over the more recent years Broadmoor Agency has had the pleasure of donating to, Rockford Rescue Mission, Rosie’s Birthday Club, Rock House Kids, and Lutheran Social Services. Broadmoor Agency has served Rockford Illinois with different community involvement and volunteer work by the Corporate Principals and Staff Members.